XR in cultural heritage: a comparative study of motivation, presence, and engagement across 360° virtual tours, VR, and AR at the archaeological site of Villa Regina
A rigorously controlled comparative analysis of three immersive systems deployed at the archaeological site of Villa Regina in Boscoreale, Italy shows that VR elicited the greatest spatial presence and engagement, AR improved perceived realism and contextual authenticity, and VR360 offered the most accessible but least...