A PROJECT REPORT ON THE ROLE OF BUSINESS ANALYTICS IN STRATEGIC DECISION MAKING IN HDFC BANK
Business analytics has become an important component of strategic management today in banking, where large volumes of customer, transaction, operational, and market data are generated. This study examines the role of business analytics in strategic decision making with reference to HDFC Bank. It focuses on decision quality, risk management, customer relationship management, operational effectiveness, predictive analytics, and business intelligence. Primary information from employees was examined using percentage analysis. The findings indicate that analytics improves decision quality, supports risk assessment, strengthens customer service, and assists strategic planning. Overall, business analytics contributes to informed decisions, organizational performance, competitiveness, and sustainable banking growth. Keywords: HDFC Bank, Business Analytics, Business Intelligence, Strategic Decision Making, Data Analytics