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D. Kee

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Review Open access Sep 2026

The Psychology of the ‘Pull’: How Pop Mart’s Marketing Influences Consumer Habits Among Young Adults

This study investigated how marketing strategies and social influences create psychological "pull" factors that shape consumer behavior regarding Pop Mart blind box products among Malaysian young adults. Grounded in the Stimulus-Organism-Response (S-O-R) framework, the research examined the direct effects of two indepe...

D. Kee, Ayumi Hayana Azhar, Shi Thing Aw et al. · 0 citations
Open access Jul 2026

The Impact of ChatGPT Usage on Academic Performance: The Mediating Role of Self-Regulated Learning

ChatGPT can support students by improving learning efficiency, providing quick access to information, and assisting with academic tasks and mediates the relationship between ChatGPT usage and academic performance.

Kok Ban Teoh, Rudresh Pandey, Meng-Ge Zhang et al. · 0 citations
Review Open access Jul 2026

Students’ Perceptions Towards Usage of ChatGPT among University Students

It is concluded that ChatGPT has significant potential to complement traditional learning methods, provided it is used responsibly, and offers valuable implications for educators and policymakers in integrating AI tools effectively into educational settings.

H. Ibrahim, Dr. Rudresh Pandey, Nureen Waheda binti Mohd Nazdir et al. · 0 citations

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