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Sponsored Artificial Intelligence: A Modern Approach, Global Edition Artificial Intelligence: A Modern Approach, Global Edition

Author

D. K S

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Jul 2026

The Personalization Paradox: How AI-Driven Green Marketing Can Advance Sustainable Consumption Without Triggering Consumer Skepticism

This article synthesizes recent empirical evidence to demonstrate that personalization can significantly enhance sustainable consumption when implemented through transparent, reasoning-enabled AI systems that prioritize ethical data stewardship.

Raghava B S, D. K S · 0 citations

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