Open access
Oct 2026
Digital Transformation of the Financial Model of a Global Technology Corporation: The Case of Microsoft
The article is devoted to the analysis of the digital transformation of Microsoft's financial model under the company shifting from a licence- and product-centred logic towards a cloud-platform and AI-oriented architecture. The purpose of the study is to identify the mechanisms, through which cloud services, subscripti...
V. V. Anastasiya, D. Andrey
· Теория и практика общественн... · 0 citations