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Sponsored Artificial Intelligence: A Modern Approach, Global Edition Artificial Intelligence: A Modern Approach, Global Edition

Author

D. Anandya

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2 papers indexed here

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Review Open access Oct 2026

What Drives Purchase Intention And Brand Loyalty In Affordable Luxury Fashion? Evidence From Coach Consumers

In the era of globalization and digitalization, Indonesia's luxury fashion industry has continued to grow, including the affordable luxury segment, creating a need for brands to understand the factors influencing consumers’ purchase intention and brand loyalty. This study examines the effects of luxury value perception...

Angela Audrey Sutanto, D. Anandya · 0 citations
Review Open access Sep 2026

Beyond Nationalism: How Country Image and Product Perceptions Shape Indonesian Intentions toward Chinese Cosmetics

Purpose: This study investigates the empirical causal relationships between consumer ethnocentrism, general country image, product image, and purchase intention toward Chinese cosmetic products among Indonesian consumers. This research addresses empirical inconsistencies regarding whether nationalist purchasing tendenc...

Angeline Clarissa Thenyson, D. Anandya, G. F. Djayapranata · 0 citations

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