AI-ENABLED COMMUNICATION EFFICIENCY AS A MEDIATOR BETWEEN REGULATORY ADAPTATION, INTERCULTURAL TRAINING, AND PROJECT PERFORMANCE IN GEOSITE TOURISM DEVELOPMENT: A CASE OF YUNNAN CONSTRUCTION AND INVESTMENT HOLDING GROUP
This study develops and tests a mediation model in which AI-enabled communication efficiency (AICE) transmits the effects of regulatory adaptation (RA) and intercultural training (ICT) to project performance (PP) in geosite tourism development projects associated with Yunnan Construction and Investment Holding Group (Y...
Chao Cheng, D. Ali, R. Rosli
· Geo Journal of Tourism and G... · 0 citations