Trust Matters: Digital Marketing and Price Perception as Antecedents of Subscription Intention in Public Sanitation Services, with Brand Trust as a Mediating Variable
This study examines the direct and indirect effects of digital marketing and price perception on subscription intention toward the Scheduled Fecal Sludge Service (Layanan Lumpur Tinja Terjadwal/LLTT) in Surabaya City, with SENJA brand trust operationalized as a mediating mechanism. Employing a quantitative explanatory...