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Cynthia Puspitasari

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Open access Sep 2026

Trust Matters: Digital Marketing and Price Perception as Antecedents of Subscription Intention in Public Sanitation Services, with Brand Trust as a Mediating Variable

This study examines the direct and indirect effects of digital marketing and price perception on subscription intention toward the Scheduled Fecal Sludge Service (Layanan Lumpur Tinja Terjadwal/LLTT) in Surabaya City, with SENJA brand trust operationalized as a mediating mechanism. Employing a quantitative explanatory...

Cynthia Puspitasari, Sengguruh Nilowardono · 0 citations

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