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Cui-Xia Zhao

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Review Open access Sep 2026

Hierarchical Decision-Making Theory: A Cognitive-Affective Framework for Explaining Decision Quality

Abstract Drawing on the trade-off patterns of “smaller-sooner-loss for larger-later-gain” (SSL-LLG) and “smaller-sooner-gain for larger-later-loss” (SSG-LLL), this study proposes a hierarchical decision-making theory from a dual-system (cognitive-affective) perspective. The theory posits that decision quality arises fr...

Cui-Xia Zhao, Shan-Shan Chen, Xin-Yi Qiu · 0 citations

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