Hierarchical Decision-Making Theory: A Cognitive-Affective Framework for Explaining Decision Quality
Abstract Drawing on the trade-off patterns of “smaller-sooner-loss for larger-later-gain” (SSL-LLG) and “smaller-sooner-gain for larger-later-loss” (SSG-LLL), this study proposes a hierarchical decision-making theory from a dual-system (cognitive-affective) perspective. The theory posits that decision quality arises fr...