Chhayna Cheng

Examining Factors Influencing Work–Study Balance and Academic Performance among University Students in Cambodia

Background: Balancing employment and academic responsibilities has become a growing challenge for university students in Cambodia, yet empirical evidence on the determinants of work–study balance remains limited. Objective: This study develops an integrated model unifying time management, self-regulation, goal orientat...

Unveiling Business Startups: A Systematic Literature Review of Challenges and Strategies

Launching a new business is a complex and dynamic process that requires entrepreneurs to overcome significant challenges through effective strategic responses, promoting sustainability and growth. Prior research has identified various challenges and strategies related to business startups. However, these studies have g...

Journal Business Administration: Entrepreneurship & Creative Industry

Chatbot Integration in E-Commerce Customer Relationship Management: A Structure of Literature Review

A review of studies on chatbot integration for customer relationship management (CRM) in e-commerce remain limited by analyzing chatbot features within a unified model using a literature review approach, inclusion criteria, and document analysis.

A Review of the Adoption of Chatbots in E-commerce Platforms for Supporting Customer Relationship Management

While research on artificial intelligence (AI) tools is growing, studies on chatbot integration for customer relationship management (CRM) in E-commerce remain limited. This review addressed this gap by analyzing chatbot features within a unified model. Using a literature review approach, inclusion criteria, and docume...