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Sponsored AI AM CLAUDE, A Beginner's Guide: Learn the basics of working with AI AI AM CLAUDE, A Beginner's Guide: Learn the basics of working with AI

Author

Chew Boon Cheong

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2 papers indexed here

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Open access 2026

From Scrolling to Self-Improvement: How Motivational TikTok Influencers Shape User Behaviour Among Young Malaysians Through the Lens of Social Influence Theory

TikTok has grown from an entertainment platform into a space where young Malaysians turn for motivation, encouragement, and personal direction, yet most local research still frames the platform mainly around shopping and brand behaviour. This study looks instead at influencers who share motivational, non-commercial con...

Anis Nurmaziane Sokani, A. F. F. Ismail, Chew Boon Cheong · 0 citations
Open access 2026

Beyond the Screen: Unpacking the Challenges, Strategies, and Empowerment Pathways of Successful Women Digital Entrepreneurs

Digital platforms have opened new pathways for women to build businesses on their own terms. Yet the everyday realities behind this promise remain underexplored, particularly outside Western contexts. This study examines how successful women digital entrepreneurs in Kuala Lumpur, Malaysia, experience and respond to the...

Rahmawati Binti Rusdi, Albert Feisal Muhd Feisal Bin Ismail, Chew Boon Cheong · 0 citations

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