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Sponsored Artificial Intelligence: A Modern Approach, Global Edition Artificial Intelligence: A Modern Approach, Global Edition

Author

Cheng Chen

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Book Open access Jul 2026

Does Humanizing Chatbots Promote or Hinder Voice Shopping?

Investigating whether the effectiveness of humanized CAs depends on users’ relational perceptions, specifically whether they view the CA like a servant, friend, or rational agent showed that humanized design negatively affects perceived attitudes toward voice shopping.

M. Tschopp, Cheng Chen, Magdalena Wischnewski et al. · 0 citations

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