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Open access Sep 2026

The Affordance of Material Media and Meaning Blanks: A Study on the Visual Production of Pop Mart's Storyless IP in Digital Communities

Pop Mart has emerged as a leading enterprise in China's designer toy industry by centering its business model on "storyless IPs" such as Molly and Labubu. These intellectual properties deliberately eschew predefined narratives, instead leveraging open material media design to enable massive user-generated visual conten...

Yu-Han Shao, Chen Miao · 0 citations

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