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Sponsored AI AM CLAUDE, A Beginner's Guide: Learn the basics of working with AI AI AM CLAUDE, A Beginner's Guide: Learn the basics of working with AI

Author

Charles Asare

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Review Open access Sep 2026

Green-Proofing as a Credible Sustainability Signal Driving Consumer Trust and Purchase Intention under Digital Literacy and Cultural–Institutional Environments

Despite the increasing emphasis on sustainability marketing and concerns regarding greenwashing, relatively few studies have systematically examined the role of digitally enabled transparency mechanisms in consumer-oriented sustainability communication. Guided by a positivist research philosophy, this study employed a...

I. Ofori, Charles Asare, Mavis Ako et al. · 0 citations

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