Lifetime value (LTV) prediction is a key component of decision-making in online advertising, e-commerce, and recommender systems. In practice, however, LTV modeling is scenario-dependent because data distributions differ across applications. Practitioners often rely on scenario-specific pipelines with repeated feature...
Chao-Wei Wu, Hua-Zhu Chen, Qi-Rui Yang et al.· Proceedings of the 35th ACM...· 0 citations
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