Generative recommendation formulates next-item prediction as conditional autoregressive generation over discrete Semantic IDs, enabling end-to-end recommendation over large-scale item spaces. However, most existing methods follow a history-as-context paradigm that repeatedly reconstructs user preference from behavior history while discarding system-side recommendation decisions after each request. This creates an asymmetric memory: the system remembers what the user has done, but not what it has previously recommended or learned from the resulting feedback. Consequently, useful preference-validation signals, potential negative evidence, and historical exploration information cannot be directly reused across requests. To address these limitations, we propose LoopMemGR, a closed-loop recommendation experience memory framework for generative recommendation. In addition to the conventional behavior log, LoopMemGR maintains a recommendation experience log that records past recommendation--feedback trajectories. It extracts request-relevant evidence through three complementary views: the recency view captures short-term interaction dynamics, the frequency view summarizes recurring recommendation patterns, and the global view distills transferable regularities shared across users. These signals are compressed into a fixed number of experience tokens to condition the generative backbone under a bounded input budget. Extensive experiments on an industrial Taobao dataset demonstrate the effectiveness of closed-loop experience accumulation and multi-view experience extraction.
Hui Qian, Chang-Fa Wu, Chang Liu et al.· arXiv.org· 0 citations
Generative retrieval has become an increasingly adopted paradigm for industrial search, recommendation, and advertising systems, delivering significant online gains. Most existing work combines user behavior sequences with large language models (LLMs) to model user preferences. In practice, feature engineering remains critical to model effectiveness, yet its complexity slows offline iteration and makes online deployment heavy and hard to reuse, all under tight online latency budgets. The root cause is a tight coupling between feature-processing logic and model architecture, where every feature change touches the training and serving code and resists reuse across scenarios. To break this coupling, we present Prompt Generation (PG), a high-level tokenizer and configuration-driven framework that decouples feature-processing logic from model architecture through two declarative JSON files, which serve as the single source of truth for both offline training and online serving, ensuring feature consistency across the two stages. Organizing features under four types with three composable processing components to assemble and compress heterogeneous features, PG delivers acceleration at three levels: (1)fast training iteration: feature experiments require only configuration changes, with built-in token compression for ultra-long sequences; (2)fast deployment: a new scenario only needs to conform to the PG schema and plug into a universal pipeline, with no scenario-specific engineering; (3)fast online inference: engine applies unified optimizations over the standardized configuration, reducing PG's overhead to a negligible level. PG has been deployed on Taobao Search with statistically significant online A/B uplifts of +0.47% in transaction count and +0.51% in GMV, and has been applied across multiple Taobao search and recommendation teams as the iteration framework for generative retrieval.
Dan Ou, Gui Ling, Haokai Wan et al.· 0 citations
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