Open access
Sep 2026
The Role of Social Media in the Purchasing Decisions of Fast-food Consumers, Cajamarca, 2024
The objective of the study is to identify the relationship between social media and the purchasing decisions of customers of a fast-food micro-enterprise in the city of Cajamarca. The research was justified by the growing influence of digital environments on buyer attitudes, particularly within the food service sector....
Royer Enrique Cabrera Sulca, Ligia Andrea Quispe Vera, S. Samán Chingay et al.
· IBIMA Business Review · 0 citations