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Author

Caroline S.L. Tan

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Review Sep 2026

Dark traits and moral minds: Why consumers reject sustainable fashion

ABSTRACT This study examines the psychological mechanisms shaping consumer behaviour in the ethical fashion sector, specifically consumers’ intentions to boycott sustainable fashion. Consumer psychological resistance towards sustainable fashion is explored from the lens of Dark Triad personality traits, namely Machiave...

Caroline S.L. Tan · 0 citations

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