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Sponsored AI AM CLAUDE, A Beginner's Guide: Learn the basics of working with AI AI AM CLAUDE, A Beginner's Guide: Learn the basics of working with AI

Author

Cahyati Ningsih

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Review Open access Sep 2026

Emotional Branding and Consumer Well-Being in Experiential Culinary Retail

Research Originality: This study contributes to the Stimulus-Organism-Response (S-O-R) literature by proposing and testing an integrated model that examines how overall brand equity and customer delight translate brand love and experiential brand engagement into consumer psychological well-being. Research Objectives: T...

Cahyati Ningsih, Endy Gunanto Marsasi · 0 citations

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