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Sponsored Artificial Intelligence: A Modern Approach, Global Edition Artificial Intelligence: A Modern Approach, Global Edition

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C. Trumbach

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Review Sep 2026

This is the moment: examining small business adoption of generative AI

This study aims to examine the factors that contribute to small business adoption of generative artificial intelligence (AI) technologies. Historically, large firms have been the first adopters of new technologies; however, small businesses are increasingly becoming fervent adopters of generative AI. This narrowing...

Elyria Kemp, Mcdowell Porter, C. Trumbach et al. · 0 citations

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