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Review Open access Sep 2026

Impact of Artificial Intelligence on Personalized Marketing Campaigns at Flipkart

Artificial Intelligence (AI) has emerged as one of the most transformative technologies in the digital era, revolutionizing the way businesses interact with customers and execute marketing strategies. In the highly competitive e-commerce industry, AI-powered personalized marketing has become a key driver of customer en...

Bokka Bhavana, Pavani Mudem, B.Vijay · 0 citations

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