Review
Open access
2026
SEMI-SYSTEMATIC LITERATURE REVIEW ON ARTIFICIAL INTELLIGENCE IN MARKETING: APPLICATIONS, TRENDS AND FUTURE RESEARCH AVENUES
A progressive expansion of AI research from marketing planning, content marketing and e-commerce towards digital marketing, customer service, personalization, customer engagement, marketing analytics, customer relationship management and strategic decision-making is identified.
Bushra Siddiqui, Avinash Singh, Deepti Samantaray
· International Journal of Res... · 0 citations