Author

Budi Suryowati

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Open access Sep 2026

The Influence of Social Media Marketing Activities and Brand Image on Purchase Intention Through Brand Trust as a Mediating Variable of Amanda Brownies on X Social Media

Fierce business competition demands the optimization of digital promotions and brand image to build consumer trust and purchase intent. This study aims to analyze the influence of Social Media Marketing Activities (SMMA) and Brand Image on Purchase Intention, both directly and indirectly through Brand Trust as a mediat...

Ade Novelia Ramadhani Putri, Budi Suryowati · Greenation Management and Bu... · 0 citations

Review Open access Sep 2026

Influence of Lifestyle, Consumer Perception, and Social Environment on Purchase Decisions on Shopee

The rapid development of digital commerce has changed consumer purchasing behavior and increased the importance of factors that shape online purchase decisions. This study aims to examine the influence of lifestyle, consumer perception, and social environment on purchase decisions among Shopee users in the Greater Jaka...

Diana Qotrunnada, Budi Suryowati · Greenation Management and Bu... · 0 citations

Review Open access Sep 2026

The Influence of Beauty Influencer (Tasya Farasya), Electronic Word of Mouth (e-WOM), and Brand Image on Purchase Intention for Somethinc Cushion in Jakarta

This study investigates the effects of beauty influencer (Tasya Farasya), Electronic Word of Mouth (e-WOM), and brand image on consumers' purchase intention toward Somethin Cushion products in Jakarta. The research was motivated by the continued expansion of the beauty industry and the need to identify factors that sha...

Maghfira Maghfira, A. Sungkawa, Budi Suryowati · Greenation Management and Bu... · 0 citations