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Sponsored Design Multi-Agent AI Systems Using MCP and A2A: Engineer your own Pyt Design Multi-Agent AI Systems Using MCP and A2A: Engineer your own Pyt

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Brian A Vander Schee

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Review Open access Sep 2026

Social media dispositions and goals: the influence of trust, information, and popularity on consumer engagement

Optimizing social media marketing investments requires identifying the empirical drivers of online consumer engagement. Grounded in uses and gratifications theory, this study models how consumer dispositions (opinion leadership and trust) and goal orientations (information seeking and popularity) govern engagement...

Brian A Vander Schee, James W. Peltier, Andrew J. Dahl · 0 citations

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