Skip to content
Log in
Sponsored AI AM CLAUDE, A Beginner's Guide: Learn the basics of working with AI AI AM CLAUDE, A Beginner's Guide: Learn the basics of working with AI

Author

Boyoung Kim

View on Semantic Scholar

2 papers indexed here

We haven’t gathered this author’s papers yet. Follow them and we’ll fetch their work.

Not the right person? Other researchers publish under this name.

Open access Aug 2026

Unpacking Brand Fandom: Triadic Brand-Related Perceptions and Fan Behaviors

This study examines the influence of consumers’ brand-related perceptions on brand fandom behaviors. In particular, the study focuses on how brand experience, consumers’ perceived product value, and perceived brand innovativeness affect sharing and advocacy behaviors as well as creation behaviors, mediated by self-tran...

Yonju Lee, Boyoung Kim · 0 citations
#generative ai Review Open access Sep 2026

Perceived Generative AI Complementarity in Relation to Job Engagement and Job Embeddedness: The Mediating Roles of Psychological Empowerment and Psychological Safety

Perceived generative AI complementarity was positively associated with both psychological resources, and both resources were positively associated with job engagement and job embeddedness.

Woo-Seung Shin, Boyoung Kim · 1 citation

We use cookies to run the site and, with your consent, for analytics and to show ads. See our Cookie Policy.