In the digital era, data has become a key factor of production. E-commerce platforms leverage their data resources and technology to empower supply chains by providing brands with big data-driven value-added information service (BVI service). This paper considers how the platform's information service affects the b...
Bin Liu, Ya-Si Zhang, Rong Zhang· Asia Pacific Journal of Mark...· 0 citations
This study examines when an omnichannel retailer should adopt buy online and pick-up in store (BOPS) as a return channel and how consumers’ anticipated online and offline regret affect pricing, channel demand, profit, consumer surplus and social welfare.
A game-theoretic model is developed for identical prod...
Qiong-Qiong Gu, Rong Zhang, Bin Liu· Asia Pacific Journal of Mark...· 0 citations
To examine the impact of different tariff structures on cross-border supply chains and support multinational corporations in addressing trade frictions and policy formulation, this paper constructs a three-tier cross-border supply chain model comprising domestic suppliers, domestic manufacturers, and multinational manu...
Ting-Ru Zhang, Rong Zhang, Bin Liu· International Journal of Ind...· 0 citations
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