Bibi Sadat Mir Esmaeili

Elucidating the Conceptual Model of Crisis Communication Management in the Ministry of Economic Affairs and Finance: An Approach Based on Situational Crisis Communication Theory (SCCT)

Strategic communication management in macro-economic crises, particularly in the face of structural challenges and sanctions, serves as a decisive factor in safeguarding organizational reputation and public trust. Given the paucity of indigenous models in this domain, the present research aims to design a conceptual mo...