Preprint
Aug 2026
From Prediction to Incrementality: Causal Optimization for Large-Scale Targeting and Recommendation
The end-to-end treatment policy delivered a statistically significant $+7.20\% lift in the primary long-term-value metric, demonstrating the feasibility of production-scale causal optimization under business constraints.
Changshuai Wei, John Bencina, Phuc Nguyen et al.
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