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Ben-Zhi Meng

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Review Open access Sep 2026

Generative AI Engagement and Stated Sustainable Tourism Decision Intention: The Indirect Roles of Perceived Value and Trust in AI

Generative artificial intelligence (GenAI) is reshaping how tourists search for information and plan their trips, yet the psychological mechanisms underlying sustainability-oriented travel intentions remain insufficiently understood. Drawing on perceived value theory and trust theory, this study develops a dual-path fr...

Ben-Zhi Meng, Bao-Ding Sun, Xing Jin · 0 citations

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