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Sponsored Artificial Intelligence: A Modern Approach, Global Edition Artificial Intelligence: A Modern Approach, Global Edition

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Behzad Foroughi

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#artificial intelligence Sep 2026

How generative AI shapes eco-friendly accommodation choices

Purpose Despite the growing use of generative artificial intelligence (GenAI) in travel planning, limited research has examined how GenAI-related characteristics influence travelers’ eco-friendly accommodation choices. Guided by the “Stimulus–Organism–Response” framework, this study aims to examine how perceived intera...

Behzad Foroughi · 0 citations

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