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Sponsored Artificial Intelligence: A Modern Approach, Global Edition Artificial Intelligence: A Modern Approach, Global Edition

Author

Basima A. El-Saka

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Review Open access Aug 2026

The influence of AI driven personalization on sustainable brand relationships through eco conscious consumer engagement in Jordan

This study examines the role of AI-based personalization in fostering sustainable brand relationships within the Jordanian consumer market, with eco-conscious consumer engagement acting as the mediating variable. The study utilized the Technology Acceptance Model and Value-Belief-Norm theory to examine four dimension...

Ahmad Shajrawi, H. Salhab, Huda Estaitia et al. · 0 citations

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