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Sponsored Artificial Intelligence: A Modern Approach, Global Edition Artificial Intelligence: A Modern Approach, Global Edition

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Baiti Harom

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Open access Aug 2026

Attention Economy in Digital Marketing Communication: How Authentic and Humorous Social Media Content Drives Audience Engagement in Food-Sector SMEs

Purpose: This study examines how attention economy strategies are enacted in digital marketing communication through the Instagram content of a small and medium-sized enterprise (SME) in Indonesia’s food sector, Aldi’s Burger. Design/methodology/approach: A descriptive qualitative design employing reflexive thematic co...

Mazya Aina Faza, Jesica Jesica, Azzara Azzara et al. · 0 citations

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