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Sponsored Artificial Intelligence: A Modern Approach, Global Edition Artificial Intelligence: A Modern Approach, Global Edition

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Bagus Dwi Meinawan

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Open access Sep 2026

The Influence of Brand Awareness, Perceived Quality, and Social Media Advertising on Nike Shoe Purchase Intention among Students in Malang City

This study aims to analyze the influence of brand awareness, perceived quality, and social media advertising on the purchase intention of Nike shoes among university students in Malang City. The increasing competition among global sportswear brands has encouraged companies to understand factors that influence consumer...

Andreal Myrza Darmawan, Maulana Malik Ibrahim, Dilan Wahyu Putra et al. · 0 citations

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