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Open access Oct 2026

Product Development Strategy and Performance of Milk Trading Enterprises in Garissa and Tana River Counties Kenya

Milk trading is a significant livelihood activity for people in pastoral regions. However, in Garissa and Tana River Counties, milk traders face significant performance challenges. Although research indicates that Ansoff growth strategies can help improve performance, most existing empirical studies reveal contextual,...

Abdiweli Mohamed, B. Maalim, A. Mohamed · 0 citations

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