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Author

Ayyub Yunus

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#explainable ai Review Open access Sep 2026

An Integrated Social Media, AI, and Data Analytics Marketing Capability Model for Enhancing MSME Performance and SDG Achievement

An integrated marketing capability model is developed and empirically tests to explain how Social Media Marketing Capability, Artificial Intelligence Marketing Capability, and Data Analytics Capability jointly influence the marketing performance of MSMEs.

Nur Fitriayu Mandasari, Wahdaniaht Wahdaniah, Ayyub Yunus · 0 citations
#explainable ai Open access Aug 2026

Human–AI Collaboration Readiness Across Generations: The Roles of Digital Skills, Growth Mindset, and Organizational Support

The findings support generationally differentiated HR interventions for strengthening human–AI collaboration in higher education and contribute to SDGs 4, 8, and 9.

Wahdaniaht Wahdaniah, Ayyub Yunus, Mujirin M. Yamin · 0 citations

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