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Ayhan Durak

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#software testing Open access Sep 2026

Sürdürülebilir Kalkınma Odaklı Çevre Dostu Ürün Tasarımının Satın Alma Niyeti ve Tüketici Kabulü Üzerindeki Etkisi: Algılanan Değer, Algılanan Kalite ve Algılanan Maliyetin Aracılık Rolü

The aim of this study is to examine the impact of sustainable development-oriented eco-friendly product design on purchase intention and consumer acceptance, and to reveal the mediating roles of perceived value, perceived quality, and perceived cost in this relationship. Within the proposed research model, the direct e...

Ayhan Durak · 0 citations

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