Review
Open access
Sep 2026
Tourists’ Responses to Immersive Technology in Community-Based Tourism: A Stimulus–Organism–Response Model
Community-based tourism (CBT) has been recognized as an important approach for promoting sustainable tourism, local participation, and community development. However, the role of immersive technology (IMT) in enhancing CBT experiences remains underexplored, particularly how tourists evaluate technology-driven recommend...
Achaporn Kwangsawad, Paingruthai Nusawat, Napharat Chooprai et al.
· ASEAN Journal of Scientific... · 0 citations