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Sponsored Artificial Intelligence: A Modern Approach, Global Edition Artificial Intelligence: A Modern Approach, Global Edition

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Asri Firdaus De Rozario

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Review Open access 2026

DETERMINANTS OF ARTIFICIAL INTELLIGENCE ADOPTION IN ACCOUNTANCY FOR FRAUD PREVENTION AMONG SARAWAK SMES: A TOE-UTAUT FRAMEWORK PERSPECTIVE

The study proposes that technological factors, organizational factors, environmental support, and individual-level perceptions influence AI adoption intention, and incorporates trust and firm size as moderating variables to account for behavioral uncertainty and resource heterogeneity among SMEs.

Asri Firdaus De Rozario, Dr. Rahmat Aidil Djubair · 0 citations

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