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Author

Asih Rahayu Ning Rizky

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Open access Jul 2026

Determinants of MSMEs Performance: The Role of Social Capital, Product Innovation, And Digital Marketing Effectiveness

The acceleration of the performance of Micro, Small, and Medium Enterprises (MSMEs) plays a crucial role in local economic growth; however, business actors are often faced with limitations in technology adoption and network strengthening. This study aims to analyze the partial effects of social capital, product innovat...

Susi Widjajani, Asih Rahayu Ning Rizky, Atika Jauharia Hatta · 0 citations

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