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Sponsored Design Multi-Agent AI Systems Using MCP and A2A: Engineer your own Pyt Design Multi-Agent AI Systems Using MCP and A2A: Engineer your own Pyt

Author

Arun Kumar

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2 papers indexed here

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Review Open access Sep 2026

From Digital Engagement to Brand Loyalty: Exploring the Role of Trust, Influencer Credibility, and User-Generated Content in Consumer Purchase Decisions

Digital engagement has become a defining feature of contemporary consumer decision-making. Brands no longer communicate with consumers only through controlled advertising messages; they operate in interactive environments where social media engagement, influencer communication, user-generated content, online reviews, p...

Surabhi Jha, Kavita Mahar, B. C. Sushmitha et al. · 0 citations
Aug 2026

A Study on the Effectiveness of Social Media Marketing in Digital Experience

Social media marketing has proven to be one of the key tools that businesses use in establishing relationships with their customers, promoting their products and services and competing in today's highly digitalized environment. The sized businesses, having a well developed social media profile can prove crucial when it...

Arun Kumar, S. Sudha · 0 citations

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