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Артем Андреевич Никитин

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Review Sep 2026

Artificial Intelligence Technologies in Digital Marketing: Data Architecture, Personalisation Tools and Brand Customer Experience Management

The article systematises key directions in the development of AI-driven marketing technologies — from automation of individual operations to integrated customer journey orchestration. A three-level maturity model is proposed (automation — intelligent decision support — orchestration), and a data architecture framework...

Артем Андреевич Никитин, M. Turin, Геннадий Андреевич Никитин · 0 citations

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