AI-Generated Review Summaries And Consumer Purchase Decisions: A Conceptual Framework For Indian Gen Z Consumers
Abstract Generative artificial intelligence is changing how consumers search for, evaluate and use information in digital marketplaces. One emerging application is the use of AI-generated review summaries, which condense large volumes of online consumer reviews into concise statements about product strengths, weaknesse...
Sneha Naik, Arpita Nayak, Nikita Sharma et al.
· Zenodo (CERN European Organi... · 0 citations