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Sponsored Design Multi-Agent AI Systems Using MCP and A2A: Engineer your own Pyt Design Multi-Agent AI Systems Using MCP and A2A: Engineer your own Pyt

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Arnida Arnida

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Review Open access Sep 2026

Artificial intelligence-driven personalization in digital marketing: effects on customer experience, purchase intention, and AI-supported managerial responsiveness

Artificial intelligence (AI)-driven personalization has become a central strategy in digital marketing; however, existing studies provide a limited understanding of how AI simultaneously influences customer experience, consumer behavior, trust, and perceived organizational responsiveness. This study examines...

Muchlis Abbas, Arnida Arnida, Muhammad Younus et al. · 0 citations

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