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Author

Arifa Wildana Al Kautsar

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Review Open access Aug 2026

The Role of Social Media as a Digital Business Tool in Improving Marketing and Sales of MSME Products

The rapid development of digital technology has encouraged Micro, Small, and Medium Enterprises (MSMEs) to continuously adapt within an increasingly digitalized business ecosystem. Social media has evolved beyond a platform for entertainment into a strategic tool for product marketing and sales. This study aims to anal...

N. Maulida, Arifa Wildana Al Kautsar, Dwi Laras Syahrina et al. · 0 citations

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