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Arif Zulkarnain

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Conference Aug 2026

Integrating Artificial Intelligence and Big Data Analytics into Enhance Decision Support Systems for Hotel Revenue Management

The hospitality industry's decision-making processes have been revolutionized by the quick adoption of artificial intelligence (AI) and big data analytics (BDA), especially in hotel revenue management. Few studies have looked at how these technological capabilities work together to improve the efficacy of Decision Supp...

Arif Zulkarnain, Agustinus Rustanta, R. Singh et al. · 0 citations

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