PENGARUH KUALITAS PRODUK DAN PERSEPSI HARGA TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN PADA RELUNG KOPI TEBET, JAKARTA SELATAN
The rapid growth of the coffee shop industry in the Tebet area of South Jakarta has created intense business competition. Currently, Relung Kopi faces challenges regarding inconsistent product quality, price perceptions that do not yet align with the customer experience, and a decline in repeat visits from existing c...
Maulidiya Mahmudah, Kartika Yuliantari, Arif Rahman
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