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Sponsored AI AM CLAUDE, A Beginner's Guide: Learn the basics of working with AI AI AM CLAUDE, A Beginner's Guide: Learn the basics of working with AI

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Ariel Balingasa

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Open access Aug 2026

Measuring the Impact of Affiliate Marketing Strategies on Consumer Trust of College of Business and Accountancy Students at Gordon College

The rapid growth of social commerce and influencer-driven promotions has transformed how consumers discover and evaluate products. While affiliate marketing is widely used, limited research has examined how specific affiliate marketing practices influence consumer trust among college students in the Philippine context....

Ayesha Anne R. Abella, Lian Ashley Alabarca, Shawn Arichea et al. · 0 citations

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