Argo William

Brand Visibility Mediation in Conversational AI (Chatbots)

This paper highlights how conversational AI systems (chatbots) mediate brand visibility during user‑initiated discovery. It explains why these systems surface some brands more readily than others, how structural behaviours in AI interaction shape exposure, and why this creates representational imbalance. The paper outlines the implications for marketers and organisations and argues for the need to evaluate AI‑mediated discovery pathways, without prescribing a specific audit method.