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Sponsored AI Networking Cookbook: Practical recipes for AI-assisted network automation and development AI Networking Cookbook: Practical recipes for AI-assisted network automation and development

Author

Anwesha Mazumder

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2 papers indexed here

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Review Open access Oct 2026

The clout of positive electronic word-of-mouth in traversing feminist advertising and purchase intention in a new-fangled era

This study aims to examine how consumer perceptions of femvertising, or advertising that promotes gender equality and women’s empowerment, affect consumers’ intentions to make purchases. In addition, it examines how favourable opinions towards femvertising and consumers’ purchase intentions are strengthened by posi...

Anwesha Mazumder · 0 citations
Open access Sep 2026

Femvertising and consumer behavior: challenging gender stereotypes through feminist advertising in India

Advertising is a crucial avenue for raising awareness and often reflects society; hence, it is a desideratum for marketers to be cautious when advertising to socially conscious consumers, as they are increasingly becoming more socially conscious. Femvertising promotes gender equality and pro-female messages in its...

Anwesha Mazumder, K. Mandal · 0 citations

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