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Anniez Rachmawati Musslifah

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Open access Aug 2026

Psychologically Informed Instagram Marketing Analytics Pipeline Using Funnel Metrics and Multi-Criteria Decision Analysis: A Daycare Case Study

Micro-scale social media accounts often lack sufficient observations for predictive analytics but still require defensible content and campaign decisions. This design-science proof of concept develops an Instagram marketing analytics pipeline combining funnel ratios, CRITIC weighting, TOPSIS ranking, and full-range wei...

Hardika Khusnuliawati, Anniez Rachmawati Musslifah, Rusnandari Retno Cahyani · 0 citations

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